Evgeniy Kiriushin – 1xBet – Taking to the World Glass battle in 52 languages
Founded in 2007, 1xWager is a fast-growing company in the sports activities wagering space, with a system focused on providing the maximum number of events and the best level of localisation.
We swept up with the company’s Mind of Business Development Evgeniy Kiriushin to discuss lessons learned in 2017, utilising sponsorship and public media opportunities in 2018, and planning for this summer season’s FIFA World Glass in Russia.
SBC: What are the biggest lessons learned you have learned, and what exactly are your key goals for 2018?
EK: On the main one hand, days gone by 12 months for our company turned out to be very extreme, but on the other hands it turned out to be rich in all types of achievements and, of course, lessons. As the most important thing, our strategy for creating a bookmaker product with the utmost number of events, markets, and the best chances has been worth it.
We understand that we established a very advanced for the whole bookmaker companies’ market and, first, for ourselves. It isn’t easy to provide bets on so many events in sports and live sections at such chances. I could say more; for some present bookmakers this is merely beyond their power. However, we have learnt (and the this past year only confirms it) that we need to offer customers only a very important thing.
In many ways, our product is actually unique and it is developing with an unprecedented swiftness. I believe that’s why users from across the world choose our bookmaker company with increasing regularity.
The second important lesson for our company was that by creating a high-quality bookmaker product, you feel interesting not and then regular users, but also to partners who will be ready to build their business in this field. This year, we observed a great interest inside our platform, so we’ve seriously considered the introduction of an independent b2b direction.
SBC: The World Glass is defined to provide a key battleground for bookmakers in 2018; given that your system has been translated in 49 languages, do you consider localisation will be a stand out feature for 1xWager?
EK: The World Cup is a significant event for just about any bookmaker company. Particularly when it takes put in place a country what your location is the main at the marketplace. I believe that we are well prepared for this event and look forward to serious growth and attracting a wide array of users from all over the world.
Of course, now the fact that our platform is translated into 49 languages (at the start of 2018 you will see 52 of these already), we’ve 24/7 support in 27 languages, it distinguishes us from competition. I could say that no bookmaker company can boast such a number of localizations which degree of service. Certainly, this can be an outstanding feature of the 1xbet bonus şartları system, which can only help us to develop success further.
SBC: You have positioned great emphasis on offering more payment types and currencies than your competitors; how important is it to cater for different deposit and withdrawal preferences, especially in the best CIS locations?
EK: Stable and various payment methods are essential parts of the service of any bookmaker company. And the more of these – the far more convenient it is for the user in virtually any market. Nowadays, we also surpass any competitor at the number of integrated payment systems.
We are always ready to offer the maximum number of methods to deposit an account and withdraw for customers in virtually any market. We think about this to participate our global strategy; if in a few place on the earth customers want to pay with stones or shells, we will be the first to provide customers with this service. By the way, we will also be the first to open up a bookmaker office on the Moon and Mars.
SBC: How can you effectively utilise your sponsorship of La Liga to promote 1xBet products ahead of next summer season’s showpiece event?
EK: Next season, we have very serious programs to activate sponsorships with La Liga, Serie A. We discuss new sponsorship contracts with the British Premier League and a number of championships in Africa and Latin America. We guarantee you many surprises. For the period of the 2018 World Glass, we will surely form our marketing activities taking this event into account.
SBC: Social networking has been earmarked as an essential component of World Cup promotion; will there be a plan in place for 1xBet in this field?
EK: Obviously, yes. As you can see, 1xBet is very active in the online marketing area. We spend a huge amount of effort and money on advertising using all popular systems and sites. However, the options of SMM-promotion for bookmakers are extremely limited in comparison to other styles of business. However, our company will use any opportunities in this area.